May 30, 2007 08:22 PM Wednesday
‘Hataw Pinoy’ is tops After only seven months of airing, the sabong-related program Hataw Pinoy has achieved the top spot (Source: AGB Arianna-Programmes (13 weeks – Feb. 1 to May 5, 2007) among the country’s gamefowl industry catering programs.
In the report, Hataw Pinoy achieved the highest viewership score among the three gamefowl programs. Based on the AMR percent or Average Minute Rating Percentage which means the average number of individuals who have seen a specific program, Hataw Pinoy garnered 19 percent; while Tukaan got 12 percent with Pilipinas Sabong Sports settling for 0.5 percent.
Likewise, Hataw Pinoy emerged as the most preferred program by the target market based on the AFFINITY INDEX which is the index of the viewership of a program by the target market vs. the viewership of a program by the total population. Hataw Pinoy got 214; Pilipinas Sabong Sports registered with 104, while Tukaan had 87.
According to the survey, reported by Zenithmedia, in the measurement of preference of programs, scores of 100 and above signifies high preference, whereas 99 and below signifies low preference.
Among the first to congratulate Hataw Pinoy is the National Federation of Gamefowl Breeders thru a letter signed by all the officers, direcrtors, advisers and gamefowl breeders associations’ presidents who were present during the general meeting held last Monday at the Pit Games office in Cubao, Quezon City.